BPI France

Serving the future

Film Direction - Art Direction - Post Production

ConceptThis TV spot introduces BPI France, the french public bank of investment. Its purpose is to engage & also to support french entrepreneurs in innovating businesses. Then, the video introduces a young entrepreneur who fights for his project and ideas all along the process of creation. The Art Direction put the emphasis on the main brightened colored character and his ascent to success. By using the keying technic, we shot more than 30 different people in order to visually re-create a crowd in post production. All the people were shot live. Check out our making-of photos to see all behind the scenes!

Commissionedbrand film
CreditsClient: BPI France
Production: Efficio.paris

david et pauline bpi 2 - BPI Francedavid et pauline bpi 3 - BPI Francedavid et pauline bpi 5 - BPI FranceMaking Of
david et pauline bpi 6 - BPI Francedavid et pauline bpi 7 - BPI Francedavid et pauline bpi 8 - BPI Francedavid et pauline bpi 9 - BPI Francedavid et pauline bpi 10 - BPI France