Bally - "The art of gifting"

For the Bally Art of Gifting campaign, we collaborated with paper artist Studio Marianne Guély to create a film and a series of still images. Their paper sculptures became the foundation for a monochromatic world where folds, textures and shadows echo snow, stone and light from the Swiss mountains, where the House was born.

We imagined a conceptual story that treats each product as a small scene. Using the paper elements crafted by the Studio, we designed and built all the sets, directed the film, and created twenty product visuals and five cinemagraphs. Shapes, movements and materials hint at natural landscapes without illustrating them literally, allowing the “Bally Art of Gifting” universe to feel tactile, minimal and abstract.

Our work focused on concept development, film direction, art direction, set design and print, shaping a visual language that links the ritual of gifting to the landscape and origins of the House.