État Libre d'Orange

Etat Libre d'Orange's new branding film draws the viewer into a 30-second visual whirlwind inspired by the brand's iconic elements. Each sequence reveals the essence of the house: unapologetic audacity, absolute freedom, and radiant enthusiasm.

The film doesn't simply portray a fragrance. It asserts, without compromise, a singular identity and a distinct voice.

The film is shown in Etat Libre d'Orange boutiques and corners, at special events (including TFWA World Exhibition & Conference in Cannes), and across social media.