Scents with attitude

Atkinsons

Atkinsons' new campaign immerses the viewer in a graphic journey shaped by the house's refined tradition, British spirit, and bold modern twist. The project brings together four key visuals and four short animated films, each crafted for a specific fragrance and anchored in its own world.

We imagined 2 concepts :

- a Sensory Breath unfolding ingredients and symbolic elements (for 2 fragances: Mint & Tonic & Rose in Wonderland),
- a British Spirit grounding each scent in the heart of London (for 2 fragances: 24th Old Bond Street & Gold Fair in Mayfair).

We created the storyboards, illustrated the worlds, and brought them to life through animation. The campaign lives across digital platforms, with key visuals adapted for print.

Film direction,
Art direction,
Collage,
Animation

by D&P

Agence/Production H5
Music 31db

Eau de Cologne

"24 Old Bond Street"

A graphic journey starting from a small corner in London: 24 Old Bond Street where the Brand decided to open its first Boutique.

We explored the city's visual language: the character of its streets, the lines of its architecture, its dandy elegance to shape a timeless londonian animation.

#classy #timeless #british

Eau de Parfum

"Gold Fair in Mayfair"

A graphic journey though the historical londonian district of Mayfair where the Atkinsons shop once stood.

The gold is the main guiding thread, inspired by the golden leaf pattern found in one of the brand's boutiques in Mayfair. We also created a light, glamorous mood to follow the journey through the famous district.

#sophisticated #elegant #luminous

Eau de Parfum

"Mint & Tonic"

A visual breath that comes from the fragrance and lead the audience though a sensorial journey.

We looked to the British spirit of a London summer: a drink shared with friends, the cool touch of mint, and the bright twist of green lemon.

#freshness #summer #sunny

Eau de Parfum

"Rose in Wonderland"

A visual breath pays tribute to the spirit of the fragrance, inspired by the masterpiece: Alice in Wonderland.

The roses lead the audience through a graphic journey into an English garden where echoes of Alice's world appear: the knight, the playing cards, the hypnotic pattern, the key...

#wonderland #curiosity #innocence