Campaign
Cartier - 100 Tank
To celebrate the 100th years of one of their biggest watch icon: the Tank, Cartier asked us to create a serie of 15 videos.
By imagining a sleek design built with geometrics lines, shapes, patterns, typography, and by creating clean animations, the videos put emphasis on all the different aspects that makes the timepiece an eternal and contemporary legend.
The videos were posted on Cartier's Instagram and the videos design was used to introduce the Tank collection on Cartier's website. Above, an editing from 15 videos.
