Cartier

ConceptA serie of 15 videos celebrating the 100th years of the biggest watch icon: the Tank. By imagining a sleek design built with geometrics lines, shapes, patterns, typography, and by creating clean animations, the videos put emphasis on all the different aspects that makes the timepiece an eternal and contemporary legend.

The videos were posted on Cartier's Instagram and the videos design is currently used to introduce the Tank collection on Cartier's website. Above, an editing from 15 videos.