Hermès - "Twilly"

For the Hermès "Twilly" mobile game, created to launch the Tutti Twilly fragrance, we developed the entire art direction and narrative environment. The player follows a silk ribbon as it weaves its way through a stylised version of New York, echoing the energy and playfulness of the Twilly universe.

We reimagined the city through its iconic elements: building facades, water towers, fire escapes, rooftops, subway lines and street details. These motifs were simplified and composed into a graphic landscape, where architecture becomes a pattern and the ribbon acts as a guide through the scene.

Our work covered the visual concept, the storyboard of the Hermès Twilly mobile game and the user journey through the decor. The goal was to create a game that feels both intuitive and immersive, where the pleasure of moving through the images mirrors the spirit of the fragrance.

Recognised on Awwwards & FWA awards