Spring campaign
Miu Miu - L'eau bleue
To launch its new fragrance L’Eau Bleue, Miu Miu asked us to create a series of 6 videos. In each scene, the perfume brings a fresh, magical touch of spring, transforming everyday objects into something lighter, happier and subtly floral.
Our artistic approach was to create a visual world led by brightness and playfulness. Soft light, gentle colours and clear compositions set the mood, making each transformation feel easy and surprising. We focused on textures, small gestures and simple movements to express freshness in a natural way, keeping the atmosphere clean, light and joyful.
We also created 6 photographs using the same set design as the films. They were printed as postcards and included in a special limited-edition box, extending the new Miu Miu fragrance campaign into stores.
