Pictet - "Through the Pioneers Eyes"

"Pictet Through Pioneers Eyes" tells the story of the Pictet House from its beginnings to today. The film adopts the founders point of view and shows how their way of observing the world shaped the identity of the House. Their sense of the future guided the tone of the narrative.

We faced two challenges: telling a clear story without turning it into a corporate narrative and keeping the viewer’s attention alive for more than few seconds.

Therefore, we created a visual language that supports the rhythm of the film. To connect past and future, we built a timeless atmosphere. The art direction relies on simple sophisticated compositions and a reduced colour palette. Each scene is built as a collage, using shifts of scale, mineral textures, natural elements and geometric shapes to form landscapes that move between realism and abstraction.

A dedicated shooting allowed us to film costumed figures inspired by early pioneers. Turned into stylised silhouettes, they bring a human presence without becoming literal characters.

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