Pictet - Through the Pioneers Eyes

"Pictet Through Pioneers Eyes" tells the story of the Pictet House from its beginnings to the present day. The film adopts the founders point of view and shows how their way of observing the world shaped the identity of the institution. We developed the storyboard, the art direction, the visual design and the animation.

The challenge was to make this story clear and alive without turning it into a conventional corporate narrative. To connect past, present and future, we created a timeless atmosphere. The art direction relies on simple compositions, a reduced colour palette and a controlled sense of elegance. Each scene is built as a collage. We work with shifts of scale, mineral textures, natural elements and geometric shapes to form landscapes that move between realism and abstraction.

The rhythm of the film guides us from one period to another with fluidity. Animation unifies the different scenes and gives coherence to images that could seem unlikely. The result is a visual journey that explores the House’s memory while opening a perspective toward the future.

A dedicated shooting allowed us to film costumed figures inspired by the early pioneers. Turned into stylised silhouettes, they bring a human presence without becoming literal characters.

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