Memory of Time

Jaeger-LeCoultre - A life's journey




For this Jaeger LeCoultre history film, we crafted a visual journey through the origins and evolution of the Maison, from its first workshop in the Vallée de Joux to the creations that shaped its reputation in haute horology.

Using animated collages and carefully assembled imagery, we built a graphic universe that reflects the precision, craftsmanship and quiet elegance that define Jaeger-LeCoultre. We worked with archival photographs, mechanical details and historical references to give watchmaking tradition a contemporary visual language.

Our role included film direction, storyboard design, art direction and animation.

This film is presented at the entrance of the Jaeger-LeCoultre Museum next to the Manufacture.

The film was at the Berlin Fashion Festival Shortlisted.

Film direction,
Art direction,
Animation

by D&P
Production by
Freestudios

Jaeger-LeCoultre history film visual showing the museum and the origins of the Manufacture Historic portrait of Antoine LeCoultre reflecting the early years of the Manufacture

Illustration of the Millionometer, a key innovation in Jaeger-LeCoultre’s watchmaking history

Atmos clock visual highlighting Jaeger-LeCoultre’s mastery of precision and innovation Reverso watch imagery reflecting the iconic Art Deco design of Jaeger-LeCoultre

Duo Plan watch from the 1920s showcasing Jaeger-LeCoultre’s technical refinement

Visual representation of the early collaboration between Edmond Jaeger and Jacques-David LeCoultre Historical complications showcasing the mechanical expertise of Jaeger-LeCoultre

Jacques-David LeCoultre travelling 20 kilometers to access the nearest telephone, illustrating the Maison’s early challenges

Jaeger-LeCoultre Manufacture in the 1920s highlighting the evolution of the brand Illustration of a watch powered by two energy sources, reflecting Jaeger-LeCoultre’s ingenuity

Edmond Jaeger challenging Swiss manufacturers to push watchmaking innovation

Jaeger-LeCoultre logo appearing in the sky in the history film visual sequence



Making Of
Making-of still showing filming of the Jaeger-LeCoultre history film in the Vallée de Joux

Behind-the-scenes image shot inside an old Swiss mill during the Jaeger-LeCoultre history film production

Making-of still with a Swiss blacksmith echoing the materiality and craftsmanship of Jaeger-LeCoultre

Behind-the-scenes imagery from the Jaeger-LeCoultre history film production by David & Pauline