Hermès Twilly

To launch its fragrance Tutti Twilly, Hermès created a mobile game. Follow the silk ribbon in its mad dash around the streets of New York.

We imagined the entire art direction of the game. We re-created the look and feel of the streets in New-York by playing with the icons of the city, the architecture of the buildings, water towers, exit stairway, rooftop terrasse, the city subway etc...

Moreover, we conceptualized the storyboard of the game & the user journey though the decor.

>> Want to play?

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